{"id":12989,"date":"2016-07-14T09:39:05","date_gmt":"2016-07-14T12:39:05","guid":{"rendered":"https:\/\/semead.com.br\/20\/?page_id=12989"},"modified":"2016-07-14T09:43:50","modified_gmt":"2016-07-14T12:43:50","slug":"adam-duhachek","status":"publish","type":"page","link":"https:\/\/semead.com.br\/20\/keynote-speakers\/adam-duhachek\/","title":{"rendered":"Adam Duhachek"},"content":{"rendered":"<p>[symple_column size=&#8221;one-half&#8221; position=&#8221;first&#8221; fade_in=&#8221;false&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12990 aligncenter\" src=\"https:\/\/semead.com.br\/20\/wp-content\/uploads\/sites\/7\/2016\/07\/indiana-university.png\" alt=\"indiana university\" width=\"351\" height=\"109\" srcset=\"https:\/\/semead.com.br\/20\/wp-content\/uploads\/sites\/7\/2016\/07\/indiana-university.png 351w, https:\/\/semead.com.br\/20\/wp-content\/uploads\/sites\/7\/2016\/07\/indiana-university-300x93.png 300w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12991 aligncenter\" src=\"https:\/\/semead.com.br\/20\/wp-content\/uploads\/sites\/7\/2016\/07\/adam-duhachek.jpg\" alt=\"adam duhachek\" width=\"300\" height=\"450\" srcset=\"https:\/\/semead.com.br\/20\/wp-content\/uploads\/sites\/7\/2016\/07\/adam-duhachek.jpg 300w, https:\/\/semead.com.br\/20\/wp-content\/uploads\/sites\/7\/2016\/07\/adam-duhachek-200x300.jpg 200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>[\/symple_column][symple_column size=&#8221;one-half&#8221; position=&#8221;last&#8221; fade_in=&#8221;false&#8221;]<\/p>\n<h2>Adam Duhachek<br \/>\n<small>Keynote Speaker<\/small><\/h2>\n<h3>Professor of Marketing<br \/>\nNestl\u00e9-Hustad Professor of Marketing<\/h3>\n<p><strong>PhD, Northwestern University<\/strong><br \/>\n<strong> MS, Northwestern University<\/strong><br \/>\n<strong> BA, University of Nebraska<\/strong><\/p>\n<p>[\/symple_column]<\/p>\n<p>Adam\u2019s research interests emphasize two distinct themes. One research stream focuses on \u00a0understanding the nature of consumer coping processes, including specifying the role of consumption emotions and identifying a diverse set of consumer coping strategies and studying their effects on consumer behavior. The other addresses various issues of \u00a0consumer health and welfare, including improving the effectiveness of health messaging.<\/p>\n<p>Publica\u00e7\u00f5es recentes:<\/p>\n<ul>\n<li>Han, Da Hee, Adam Duhachek and Nidhi Agrawal (2014), \u201cWhen Emotions Shape Construal Level: The Case of Guilt and Shame,&#8221;\u00a0Journal of Consumer Research, \u00a041(4): 1047-1064.<\/li>\n<li>Poor, Morgan, Adam Duhachek and H. Shanker Krishnan (2013), &#8220;How Images of Other Consumers Influence Subsequent Taste Perceptions,&#8221;\u00a0Journal of Marketing, vol. 77, issue 6, pages124-139.<\/li>\n<li>Agrawal, Nidhi, DaHee Han, and Adam Duhachek (2013), \u201cEmotional Agency Appraisals Influence Responses to Preference Inconsistent Information,\u201d\u00a0Organizational Behavior and Human Decision Processes,\u00a0vol. 120, issue 1, pages 87-97.<\/li>\n<li>Poor, Morgan, Adam Duhachek and H. Shanker Krishnan (2012), \u201cThe Moderating Role of Emotional Differentiation on Satiation,\u201d\u00a0Journal of Consumer Psychology,\u00a0Vol. 22, No. 4, pp. 507-519.<\/li>\n<li>Duhachek, Adam, Nidhi Agrawal, and DaHee Han (2012), \u201cGuilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages,\u201d\u00a0Journal of Marketing Research, Vol. 49, No. 6, pp. 928-941.<\/li>\n<\/ul>\n<p>Confira outras publica\u00e7\u00f5es<\/p>\n<p><a href=\"http:\/\/kelley.iu.edu\/Doctoral\/FacultyAndResearch\/Faculty\/page14036.cfm?id=8792\" target=\"_blank\">http:\/\/kelley.iu.edu\/Doctoral\/FacultyAndResearch\/Faculty\/page14036.cfm?id=8792<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[symple_column size=&#8221;one-half&#8221; position=&#8221;first&#8221; fade_in=&#8221;false&#8221;] [\/symple_column][symple_column size=&#8221;one-half&#8221; position=&#8221;last&#8221; fade_in=&#8221;false&#8221;] Adam Duhachek Keynote Speaker Professor of Marketing Nestl\u00e9-Hustad Professor of Marketing PhD, Northwestern University MS, Northwestern University BA, University of Nebraska [\/symple_column] Adam\u2019s research interests emphasize two distinct themes. One research stream focuses on \u00a0understanding the nature of consumer coping processes, including specifying the role of consumption&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12987,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-12989","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam Duhachek - XX SemeAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semead.com.br\/20\/keynote-speakers\/adam-duhachek\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adam Duhachek - XX SemeAd\" \/>\n<meta property=\"og:description\" content=\"[symple_column size=&#8221;one-half&#8221; position=&#8221;first&#8221; fade_in=&#8221;false&#8221;] [\/symple_column][symple_column size=&#8221;one-half&#8221; position=&#8221;last&#8221; fade_in=&#8221;false&#8221;] Adam Duhachek Keynote Speaker Professor of Marketing Nestl\u00e9-Hustad Professor of Marketing PhD, Northwestern University MS, Northwestern University BA, University of Nebraska [\/symple_column] Adam\u2019s research interests emphasize two distinct themes. 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