{"id":19741,"date":"2021-06-15T13:08:07","date_gmt":"2021-06-15T16:08:07","guid":{"rendered":"https:\/\/semead.com.br\/24\/?page_id=19741"},"modified":"2021-11-11T15:31:56","modified_gmt":"2021-11-11T18:31:56","slug":"keynote-speakers","status":"publish","type":"page","link":"https:\/\/semead.com.br\/24\/keynote-speakers\/?lang=en","title":{"rendered":"Keynote Speakers"},"content":{"rendered":"\t\t
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The Keynote Speakers session is a SemeAd activity that brings together a number of lectures by renowned international researchers. See below the confirmed Keynote Speakers for XXIV SemeAd!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Data<\/strong><\/span>: 10\/11\/2021 (quarta-feira)
Hor\u00e1rio<\/strong><\/span>: 13:00 \u00e0s 14:30<\/h6>

Su investigaci\u00f3n se centra en el an\u00e1lisis de la interacci\u00f3n de las personas con las nuevas tecnolog\u00edas, estudiando tanto las particularidades de la tecnolog\u00eda (por ejemplo, la usabilidad) como las percepciones, las intenciones de comportamiento y los comportamientos reales de los consumidores (adopci\u00f3n, recomendaci\u00f3n, eWOM, satisfacci\u00f3n, fidelizaci\u00f3n, etc.). Esta investigaci\u00f3n se desarrolla en diversos contextos, como la adopci\u00f3n de servicios a trav\u00e9s de Internet y, m\u00e1s recientemente, en el contexto de la inteligencia artificial, los robots de servicio, la realidad virtual, la realidad aumentada y otras tecnolog\u00edas de la Industria 4.0.<\/p>

See at<\/strong>:<\/p>

https:\/\/semead-br.zoom.us\/j\/89247976958?pwd=SjI1a1d2eVMybzcvMFIwcGcvUDJpQT09<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Biografia<\/b>:<\/div>
Carlos Flavi\u00e1n es catedr\u00e1tico de Marketing en la Universidad de Zaragoza (ESPA\u00d1A) y director del grupo de investigaci\u00f3n METODO.\u00a0Es editor de la revista Spanish Journal of Marketing-ESIC, editor asociado de The Service Industries Journal y miembro del consejo editorial de varias revistas como Journal of Retailing and Consumer Services; Industrial Marketing Management, Journal of Business Research, etc. Ha coordinado n\u00fameros especiales como editor invitado de varias revistas internacionales de prestigio como International Journal of Contemporary Hospitality Management, Service Business y The Service Industries Journal.\u00a0\u00a0Ha sido Conference chair en diferentes eventos organizados en Zaragoza, Hong Kong, Tokio, Se\u00fal y fundador de AIRSI\u00a0(Artificial Intelligence & Robotics in Service Interactions) celebrado en 2019; 2020 y 2021.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Data<\/strong><\/span>: 10\/11\/2021 (quarta-feira)
Hor\u00e1rio<\/strong><\/span>: 13:00 \u00e0s 14:30<\/h6>

La industria del turismo, uno de los principales en t\u00e9rminos de contribuci\u00f3n al PIB de la UE (10% de media, entre 4 y 25% dependiendo de cada uno de los 27 Estados miembros actuales -EM-) y empleo (22 millones de puestos de trabajo) en la Uni\u00f3n Europea (UE), se ha enfrentado a su mayor crisis socio-econ\u00f3mica, despu\u00e9s del comienzo, a principios de 2020, de la pandemia COVID-19 y ha sido el m\u00e1s afectado por ella, con perspectivas de recuperaci\u00f3n muy dif\u00edciles en los pr\u00f3ximos 1-2 a\u00f1os, mientras sigan las restricciones sanitarias y de movilidad.<\/p>

Esta evidencia coyuntural e incluso con matices estructurales, ha impulsado a la UE a una profunda reflexi\u00f3n y c\u00f3mo no reacci\u00f3n de sus organismos: Comisi\u00f3n (CE), Parlamento (PE) y el Consejo (CL) Europeos y de sus Estados Miembros (EM), para afrontar con inteligencia colectiva y sostenible, una estrategia de reactivaci\u00f3n conjunta que palie el impacto tan negativo en el ecosistema tur\u00edstico durante la crisis de la COVID-19. Las bases de esta propuesta ser\u00e1n parte de las cuestiones que se abordar\u00e1n en el conversatorio sobre “Inteligencia colectiva y sostenible para el turismo”, que debe ser un esfuerzo conjunto para mejorar la gesti\u00f3n del turismo en los territorios de la EU, adem\u00e1s de servir de propuesta ejemplarizante para otros destinos y as\u00ed lograr la tan ansiada recuperaci\u00f3n sostenible de la industria del turismo.<\/p>

See at:<\/b><\/p>

https:\/\/semead-br.zoom.us\/j\/87533914022?pwd=d1k5d0JORVlPREJpeVE3K2R0NkowZz09<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Biografia<\/b>:<\/div>
Eduardo Parra Lopez is an experienced Associate Professor with a demonstrated history of working in the higher education industry. Skilled in Web 2.0, Marketing Strategy, Tourism Management, Tourism, and Social Media. Strong operations professional with a Doctor focused in Business Studies and Tourism from Universidad de La Laguna.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Data<\/strong><\/span>: 11\/11\/2021 (quinta-feira)
Hor\u00e1rio<\/strong><\/span>: 13:00 \u00e0s 14:30<\/h6>

The history of the business school is a history of how the conventional carbon economy was built. There are around thirteen thousand business schools world-wide, and in the UK they teach about one in seven Higher Education students. Globally, the figure is more like one in five. In order to help produce a green, inclusive and democratic economy we need a new form of business education \u2013 the School for Organising. This talk explains what is wrong with how we teach business now and what we should do about it.<\/p>

See at:<\/span><\/p>

https:\/\/semead-br.zoom.us\/j\/83631620169?pwd=ekt0d3FzaGdyZ1Rtd28yMVRoUTdVdz09<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Biografia<\/b>:<\/div>
Martin Parker is Professor of Organization Studies and Lead for the Inclusive Economy Initiative at the University of Bristol. His recent books are Life After COVID19 (Bristol University Press 2020), Anarchism, Organization and Management (Routledge 2020) and Shut Down the Business School (Pluto 2018).<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Data<\/strong><\/span>: 11\/11\/2021 (quinta-feira)
Hor\u00e1rio<\/strong><\/span>: 13:00 \u00e0s 14:30<\/h6>

A capacidade empreendedora tornou-se t\u00e3o fundamental para os futuros profissionais que as universidades de todo o mundo est\u00e3o trabalhando arduamente para criar e fornecer o contexto certo para que seus alunos se desenvolvam como empreendedores. Apesar de uma quantidade crescente de pesquisas sobre educa\u00e7\u00e3o empreendedora, a abordagem tradicional que prevalece \u00e9 focada no impacto dos programas acad\u00eamicos na cria\u00e7\u00e3o de novos empreendimentos. Sem embargo, um curso ou mat\u00e9ria est\u00e1 imerso em um contexto universit\u00e1rio que pode fortalecer ou debilitar a aprendizagem gerada. O objetivo dessa confer\u00eancia \u00e9 discutir sobre a vis\u00e3o da universidade como um ecossistema de empreendedorismo.<\/p>

See at:<\/span><\/p>

https:\/\/semead-br.zoom.us\/j\/82643615177?pwd=czFEVzBpUG4yeHhJQXVNNXIxLy9EUT09<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tConfira a Apresenta\u00e7\u00e3o da Profa. Rafaela<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Biografia<\/b>:<\/div>
As a specialist in entrepreneurial education, Rafaela Diegoli Bueckmann has had the fortune to train entrepreneurship professors in various countries, more recently in Mexico, Nicaragua, Brazil, and Ecuador. This leader development greatly motivates her because, by empowering others, she can achieve an exponential impact. For this reason, she enjoys being part of the success stories of her students and collaborators. In addition to firmly believing in entrepreneurship by design; that is, the creation and development of entrepreneurial ecosystems that impact locally, with the main role played by universities, the doctor in Business and Management of Entrepreneurial Activity from the Universidad de Cantabria considers that the evaluation of the effect of education programs is one of the greatest challenges to her profession.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Data<\/strong><\/span>: 12\/11\/2021 (sexta-feira)
Hor\u00e1rio<\/strong><\/span>: 13:00 \u00e0s 14:30<\/h6>

Disruptions are the norm, no longer the exception in organizations. Global pandemic triggered exceptional challenges. Workplace is changing deeply and worldwide with still unpredictable effects.<\/p>

Presentation is based on the Human Centered Management Model. How HCM supports organizations in all sectors, industries and nations to advance successful transformation, optimizing wellbeing of people in the workplace as fundamental conditions to secure high productivity and organization sustainability, maximizing benefits and minimizing costs of disruptions. Presentation focuses on the 5 Pillars underlying the structure and strategies of organizations deploying HCM. 1) Human Capital. 2) Disruption identification and resilience building. 3) Talent Management. 4) Agility building and acting. 5) Setting quality standards anchored in systematic assessment of improvement of people\u2019s wellbeing and organizational processes to fulfill its mission and vision.<\/p>

See at:<\/span><\/p>

https:\/\/semead-br.zoom.us\/j\/83022901797?pwd=cEJuV2pIUmw5QUhUdXRqY2p5U1Q5QT09<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee the HCM books<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Biografia<\/b>:<\/div>
Maria-Teresa Lepeley is founder and president of the think tank Global Institute for Quality Education, United States. Economist, educator, entrepreneur. Quality Management specialist. She was Director of Professional and Executive Programs at the University of Connecticut, United States and Universidad de Chile, School of Economics and Business, Department of Economics, and visiting professor in areas of expertise in universities in Latin America, Europe, UAE.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Data<\/strong><\/span>: 12\/11\/2021 (sexta-feira)
Hor\u00e1rio<\/strong><\/span>: 13:00 \u00e0s 14:30<\/h6>\n

Os profissionais de marketing se esfor\u00e7am para criar marcas COOL, mas nem sempre a literatura tem oferecido um modelo que permita compreender as caracter\u00edsticas das dessas marcas cool. As 10 caracter\u00edsticas que uma marca deve ter para ser considerada cool mostram que a marca cool influ\u00eancia importantes vari\u00e1veis de resultado, incluindo atitudes dos consumidores em rela\u00e7\u00e3o \u00e0 satisfa\u00e7\u00e3o, ou as inten\u00e7\u00f5es de falar sobre e a disposi\u00e7\u00e3o de pagar pela marca.
No in\u00edcio, a maioria das marcas s\u00e3o interessantes para um pequeno nicho, momento em que s\u00e3o percebidas como mais subcultural, rebelde, aut\u00eantico e original. Com o tempo, algumas marcas s\u00e3o adotadas pelas massas, momento em que elas s\u00e3o percebidas como mais populares e ic\u00f4nicos.<\/p>

See at:<\/span><\/p>

https:\/\/semead-br.zoom.us\/j\/83214384530?pwd=SlY1UUczUGNQRWc4dG5tOXA3WERJQT09<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Biografia<\/b>:<\/div>
Sandra Maria Correia Loureiro est\u00e1 no ranking de 2% dos melhores cientistas do mundo em Marketing e Esporte, Lazer & Turismo pela Stanford University, em conjunto com a editora Elsevier e SciTech Strategies. Seus interesses de pesquisa incluem marketing de relacionamento, quest\u00f5es de marketing de turismo e as implica\u00e7\u00f5es com Realidade Virtual, Realidade Aumentada e Intelig\u00eancia Artificial.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Keynote Speakers session is a SemeAd activity that brings together a number of lectures by renowned international researchers. See below the confirmed Keynote Speakers for XXIV SemeAd! Data: 10\/11\/2021 (quarta-feira)Hor\u00e1rio: 13:00 \u00e0s 14:30 Su investigaci\u00f3n se centra en el an\u00e1lisis de la interacci\u00f3n de las personas con las nuevas tecnolog\u00edas, estudiando tanto las particularidades…<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-19741","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nKeynote Speakers - XXIV SemeAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semead.com.br\/24\/keynote-speakers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keynote Speakers - XXIV SemeAd\" \/>\n<meta property=\"og:description\" content=\"The Keynote Speakers session is a SemeAd activity that brings together a number of lectures by renowned international researchers. See below the confirmed Keynote Speakers for XXIV SemeAd! 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