{"id":34075,"date":"2025-11-02T15:46:05","date_gmt":"2025-11-02T18:46:05","guid":{"rendered":"https:\/\/semead.com.br\/28\/?page_id=34075"},"modified":"2025-11-14T12:22:32","modified_gmt":"2025-11-14T15:22:32","slug":"keynotes-speakers","status":"publish","type":"page","link":"https:\/\/semead.com.br\/28\/programacao\/keynotes-speakers\/","title":{"rendered":"Programa\u00e7\u00e3o Keynotes Speakers"},"content":{"rendered":"\t\t
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Hor\u00e1rio de Bras\u00edlia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DIA 12\/11 \u2013 QUARTA-FEIRA | 14:00 \u2013 15:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/i><\/span><\/i><\/span>The challenges of internationalization: Schools, Professors and Students | Local: FEA 1 - E-1<\/span><\/i><\/div>

Local: FEA 1 – E-1<\/strong><\/p>

The panel <\/span>\u201cThe Challenges of Internationalization: Schools, Professors, and Students\u201d<\/b>, featuring <\/span>Santiago Garcia, Loyda Gomez, and Mauricio Juc\u00e1 (FIA Business School)<\/b>, examines the multifaceted process of building global academic engagement in higher education. The discussion explores how institutions can foster effective international partnerships, support professors in developing cross-cultural and pedagogical competencies, and equip students for success in global contexts. A key focus is the role of <\/span>international accreditation<\/b> \u2014 such as AACSB, EQUIS, and AMBA \u2014 as both a driver and a benchmark of quality, shaping curriculum design, governance, and institutional culture. By connecting accreditation standards with broader goals of academic excellence and inclusiveness, the panel highlights strategies for balancing global recognition with local relevance, ensuring that internationalization truly strengthens the educational mission.<\/span><\/p>

Santiago Garcia – https:\/\/www.linkedin.com\/in\/santiagogarciarodriguez\/<\/span><\/p>

Prof. Dr. Santiago Garcia<\/b> is an internationally recognized leader in higher education, currently serving as Vice President for Strategic Development & International at KEDGE Business School, France\u2019s largest management school, and as Distinguished Professor at Universidad de La Sabana (Colombia). Holding a PhD from Leeds University Business School and a Doctor Honoris Causa from Caucasus University (Georgia), Dr. Garcia has over two decades of experience at the intersection of business and academia across the USA, Belgium, Germany, the UK, and France. He previously served as Dean of the Global School at Rennes School of Business and as Dean and Director of Grenoble Graduate School of Business, leading both triple-accredited institutions to top European rankings and overseeing international campuses in cities such as London, Berlin, Moscow, Singapore, and Hong Kong. A respected expert in educational transformation, international development, and new business models, Dr. Garcia also acts as a strategic advisor and accreditation assessor for leading universities worldwide and is a frequent speaker on global higher education, quality assurance, and digitalization.<\/span><\/p>

Loyda Gomez<\/b> – https:\/\/www.linkedin.com\/in\/loyda-lily-g%C3%B3mez-santos-58502431\/<\/span><\/p>

Professor Loyda Gomez<\/b> holds a PhD in Management, with extensive teaching experience in the areas of entrepreneurship and organizational studies at both undergraduate and graduate levels. She has served as a researcher and advisor in entrepreneurship education, with solid experience in designing and managing curricula for university programs, as well as in high-quality accreditation processes. She is currently a full-time professor and head of the Department of Negotiation and International Trade at the International School of Economic and Administrative Sciences at the Universidad de La Sabana in Colombia.<\/span><\/p>

Prof. Maur\u00edcio Juc\u00e1 de Queiroz- <\/span>https:\/\/www.linkedin.com\/in\/mauriciojqueiroz\/<\/span><\/a><\/p>

Maur\u00edcio Juc\u00e1 de Queiroz<\/b> holds a PhD in Administration from the University of S\u00e3o Paulo (USP) and is an academic leader with extensive experience in educational management, marketing, and innovation. He is currently the Academic Director at FIA Business School, responsible for academic transformation, internationalization, and global accreditation processes. He serves on the EFMD Americas Advisory Board, is a member of the Steering Committee of CLADEA, and Vice President of the Advisory Board of ANAMBA. He also teaches in the Professional Master\u2019s and Doctoral programs at FIA Business School.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>AI Agents and Agentic AI: Opportunities, Challenges, and Potential Use Cases | Local: FEA 1 - G-1<\/span><\/i><\/div>

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Local: FEA 1 – G-1<\/strong><\/p>

This research seminar will introduce Agentic AI systems, autonomous technologies capable of real-time decision-making and goal-directed interaction with their environment. It will explain key concepts of agency, outline the differences between AI agents and agentic systems, and distinguish Agentic AI from Generative AI, which primarily focuses on content creation without real-time autonomy. The talk will explore key challenges such as autonomy, integration, and governance, as well as opportunities in efficiency, scalability, and intelligent decision support. It will conclude with potential use cases in FinTech, Hospitality, and Entrepreneurship.<\/span><\/p>

Palestrante:<\/strong>
Prof. Dr. Yogesh K. Dwivedi (KFUPM)<\/p>

Moderador:<\/strong>
Prof. Dr. Luis Hernan Contreras Pinochet (FEA\/USP)\u00a0<\/p><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>As novas tecnologias qu\u00e2nticas | Local: Audit\u00f3rio Safra<\/span><\/i><\/div>

Local: Audit\u00f3rio Safra<\/strong><\/p>

Em 2025, celebramos o centen\u00e1rio da formula\u00e7\u00e3o te\u00f3rica da mec\u00e2nica qu\u00e2ntica devida, inicialmente, a Werner Heisenberg, em 1925, e Erwin Schr\u00f6dinger, entre 1925 e 1926. Foi necess\u00e1ria uma ruptura com conceitos arraigados da f\u00edsica, que vivia um apogeu no final do s\u00e9culo XIX. As novas id\u00e9ias eram muito estranhas e, ainda hoje, desafiam nossa intui\u00e7\u00e3o. Ao longo dos \u00faltimos cem anos, a teoria foi meticulosamente testada. Nos \u00faltimos trinta anos, mudamos de um enfoque de testar as id\u00e9ias estranhas da teoria para utiliz\u00e1-las em revolucion\u00e1rias tecnologias de informa\u00e7\u00e3o. Nessa palestra, veremos alguns dos ingredientes dessa revolu\u00e7\u00e3o e exemplos de tecnologias em desenvolvimento.<\/p>

Painelista:
<\/b>Prof. Dr. Paulo Alberto Nussenzveig (Pr\u00f3-Reitor\/USP)<\/p>

Moderador:<\/strong>
Prof. Dr. Cesar Alexandre de Souza (FEA\/USP)<\/p>

Paulo Alberto Nussenzveig<\/strong>
Bacharel e mestre em F\u00edsica pela Pontif\u00edcia Universidade Cat\u00f3lica do Rio de Janeiro (PUC-RJ) e doutor em Physique Quantique pela Universit\u00e9 Pierre et Marie Curie (Paris VI). Desde 1996, \u00e9 professor do Instituto de F\u00edsica (IF) da USP, com livre-doc\u00eancia em 2002. \u00c9 professor titular desde 2011. No IF, criou um laborat\u00f3rio de \u00f3tica qu\u00e2ntica e informa\u00e7\u00e3o qu\u00e2ntica, cujas principais contribui\u00e7\u00f5es t\u00eam sido na gera\u00e7\u00e3o e caracteriza\u00e7\u00e3o de emaranhamento qu\u00e2ntico de feixes intensos de luz e suas potenciais aplica\u00e7\u00f5es em ci\u00eancia de informa\u00e7\u00e3o. Foi professor visitante na Cornell University em 2012.<\/p>

Foi presidente da Comiss\u00e3o de P\u00f3s-Gradua\u00e7\u00e3o do IF e presidente do F\u00f3rum de Coordenadores de P\u00f3s-Gradua\u00e7\u00e3o em F\u00edsica e Astronomia. \u00c9 membro titular da Academia de Ci\u00eancias do Estado de S\u00e3o Paulo. Desde 2018, \u00e9 membro da Coordena\u00e7\u00e3o de \u00c1rea de F\u00edsica da Fapesp e apresenta a coluna Ci\u00eancia e Cientistas na R\u00e1dio USP.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/i><\/span><\/i><\/span>Pesquisa em empreendedorismo na fronteira do conhecimento: democracia, educa\u00e7\u00e3o e religi\u00e3o | Local: FEA 1 - A-5<\/span><\/i><\/div>

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Local: FEA 1 – A-5<\/strong><\/p>

Saulo Dubard Barbosa <\/b>\u00e9 professor de empreendedorismo e Diretor do Centro de Pesquisa em Inova\u00e7\u00e3o e Empreendedorismo da escola francesa de neg\u00f3cios Emlyon Business School, onde leciona principalmente cursos de gradua\u00e7\u00e3o e p\u00f3s-gradua\u00e7\u00e3o sobre pesquisa e pr\u00e1ticas em empreendedorismo e empreendedorismo social. Doutor em Administra\u00e7\u00e3o pela Universidade de S\u00e3o Paulo e pela Universit\u00e9 Pierre Mend\u00e8s France, obteve sua HDR (Habilitation \u00e0 Diriger des Recherches) pela Universit\u00e9 Grenoble Alpes, na Fran\u00e7a. Possui tamb\u00e9m qualifica\u00e7\u00f5es em facilita\u00e7\u00e3o (pelo Schumacher College, no Reino Unido) e em pedagogia (pelo Institut Rudolf Steiner, na Fran\u00e7a). Pesquisador engajado, Saulo Dubard Barbosa estuda empreendedorismo como um ve\u00edculo potencial de emancipa\u00e7\u00e3o, transforma\u00e7\u00e3o social e sustentabilidade. Sua pesquisa tamb\u00e9m examina o comportamento empreendedor sob a \u00f3tica da tomada de decis\u00e3o, levando em conta influ\u00eancias culturais, educacionais e religiosas. Seu engajamento social come\u00e7ou cedo: ainda estudante de gradua\u00e7\u00e3o na Universidade de S\u00e3o Paulo, liderou a cria\u00e7\u00e3o do Cursinho FEA-USP, um cursinho popular que prepara cerca de 480 alunos de baixa renda por ano para o vestibular, desde o ano 2000.<\/p><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Inova\u00e7\u00f5es implementadas pelo MGI no campo normativo que tratam da gest\u00e3o de pessoas | Local: Audit\u00f3rio Carlos e Diva Pinha<\/span><\/i><\/div>

Local: Audit\u00f3rio Carlos e Diva Pinha<\/strong><\/p>

Regina Coeli Moreira Camargos<\/span><\/p>

Mini CV:. Bacharel em Ci\u00eancias Econ\u00f4micas (UFMG), mestre em Ci\u00eancia Pol\u00edtica (UNICAMP), doutora em Ci\u00eancia Pol\u00edtica (UFMG), p\u00f3s doutorado em Desenvolvimento Econ\u00f4mico (UNICAMP). Economista do DIEESE (1993-2018). Atualmente, \u00e9 Diretora de Programa da Secretaria de Gest\u00e3o de Pessoas do MGI.<\/span><\/p>

Palestra: A retomada das negocia\u00e7\u00f5es coletivas com os servidores p\u00fablicos federais. Princ\u00edpios, processos, obst\u00e1culos e desafios.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>AI and the Changing Landscape of Work: What HRD Needs to Understand and Do | Local: FEA 1 - Congrega\u00e7\u00e3o<\/span><\/i><\/div>

Local: FEA 1 – Congrega\u00e7\u00e3o<\/strong><\/p>

Abstract: Artificial Intelligence is a transformative technology that has garnered significant interest from business leaders. However, its effective implementation in the workplace remains an under-researched topic. Like other technology-driven changes, the integration of AI will require organizations and their employees to navigate a process of acceptance, adoption, and integration. Human Resource Development (HRD) professionals, as key agents of organizational change, must lead this process and prepare the workforce for these shifts. To do so, they must first examine how AI will affect human learning and work behavior, with the goal of preserving human agency alongside AI. Because of AI’s unique ability to mimic human behavior and its potential to be both transformative and disruptive, it will likely challenge established norms in skill development, knowledge management, job roles, work design, and decision-making. As a result, AI presents unprecedented challenges that HRD professionals must understand and address.\u00a0<\/strong><\/p>

Speaker: Professor Jessica Li<\/p>

Bio: Jessica is a highly accomplished professional in Human Resource Development, serving as a Professor of Human Resource Development (HRD) at the University of Illinois Urbana-Champaign. She has also held positions as Associate Dean for Research and Director of the Bureau of Educational Research at the College of Education. She has authored over 100 publications and has made significant contributions through various leadership roles in multiple professional organizations within the HRD field. She has been ranked as a top scholar in her area for the past five years. She was a member of the executive committee for the Discovery Partners Institute, Generative AI Solutions Hub at the University of Illinois, and serves on the Board of Directors for the Journals of Human Resource Development International and Educational Theory. Jessica has played a vital role in shaping the HRD field. Her previous roles include serving on the board of the Academy of Human Resource Development, being a senior research fellow at The Conference Board, and serving as the editor-in-chief of the Human Resource Development International Journal. Jessica’s expertise extends beyond academia, as she also offers valuable practical experience from her earlier positions as an employee learning and development executive at notable companies like Motorola, Raytheon, and Nokia.<\/p>



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DIA 14\/11 \u2013 SEXTA-FEIRA | 13:00 \u2013 14:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/i><\/span><\/i><\/span>Pode a neuroci\u00eancia contribuir para a investiga\u00e7\u00e3o empresarial? | Local: FEA 1 - E-1<\/span><\/i><\/div>

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Local: FEA 1 – E-1<\/strong><\/p>

Ricardo Gouveia Rodrigues is an Associate Professor at the University of Beira Interior, Portugal, where he teaches Marketing Research, Entrepreneurial Marketing, Creativity, and Data Analysis to undergraduate, master, and doctoral students. He holds a Ph.D. in Business and completed the European Doctoral Programme in Entrepreneurship and Small Business at the University Aut\u00f2noma de Barcelona, Spain, and V\u00e4xj\u00f6 University (now Linn\u00e6us University), Sweden, in 2000. He is currently a researcher and the Principal Investigator of NECE-UBI \u2013 Research Centre for Business Sciences. He\u2019s the local Director of the Doctoral Programme on Marketing and Strategy, a joitn programme by the Universities of Beira interior, Aveiro, and Minho. His main research interests are Entrepreneurial Marketing, Entrepreneurial Intention, Entrepreneurship Education, Neuromarketing, and Social Marketing. Still, he is also interested in studying the impact of marketing efforts on themes such as physical activity and children and teen behaviour. He has published over one hundred papers in international journals and chapters in international books. He has participated in several national and international research projects, namely, implementing a pilot entrepreneurship education programme in secondary schools and its impact assessment; i3Social<\/i> (Social Innovation and social entrepreneurship); ENTER-EdTech<\/i> (Erasmus+); or Empreender nas Beiras<\/i> (fostering regional entrepreneurship). He has coordinated an international research project on the impact of Entrepreneurship Education, funded by UNIDO, and is nowadays locally coordinating an Erasmus+ project on Equality, Inclusion, and Diversity on Corporate Social Responsibility, EDI4CSR. He is an editor and reviewer in several international journals.<\/p><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Inova\u00e7\u00e3o e Reforma Administrativa no Governo Lula | Local: Audit\u00f3rio Carlos e Diva Pinha<\/span><\/i><\/div>

Local: Audit\u00f3rio Carlos e Diva Pinha<\/strong><\/p>

Palestrante:
Jos\u00e9 Celso Cardoso Jr.<\/span><\/p>

Graduado em Economia pela FEA\/USP, com Mestrado e Doutor em Economia pelo IE\/Unicamp, desde 1996 \u00e9 Pesquisador do IPEA e desde 2023 ocupa o cargo de Secret\u00e1rio de Gest\u00e3o de Pessoas no MGI, Governo Federal.<\/span><\/p>

Palestra: A Reforma Administrativa em A\u00e7\u00e3o no Governo Lula III: transforma\u00e7\u00e3o do Estado para a cidadania e o desenvolvimento nacional<\/span><\/p>

Link para material de consulta sobre o tema da palestra: <\/span>https:\/\/www.gov.br\/servidor\/pt-br\/observatorio-de-pessoal-govbr\/arquivos-2025\/revista-gestao-de-pessoas-em-acao-volume-04.pdf\/@@download\/file<\/span><\/a><\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hor\u00e1rio de Bras\u00edlia DIA 12\/11 \u2013 QUARTA-FEIRA | 14:00 \u2013 15:30 Presencial The challenges of internationalization: Schools, Professors and Students | Local: FEA 1 – E-1 Local: FEA 1 – E-1 The panel \u201cThe Challenges of Internationalization: Schools, Professors, and Students\u201d, featuring Santiago Garcia, Loyda Gomez, and Mauricio Juc\u00e1 (FIA Business School), examines the multifaceted…<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-34075","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPrograma\u00e7\u00e3o Keynotes Speakers - XXVIII SemeAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semead.com.br\/28\/programacao\/keynotes-speakers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programa\u00e7\u00e3o Keynotes Speakers - 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