{"id":36002,"date":"2016-05-17T19:39:33","date_gmt":"2016-05-17T22:39:33","guid":{"rendered":"https:\/\/semead.com.br\/29\/tracks\/casos-de-ensino\/"},"modified":"2026-05-09T14:53:00","modified_gmt":"2026-05-09T17:53:00","slug":"casos-de-ensino","status":"publish","type":"page","link":"https:\/\/semead.com.br\/29\/en\/tracks\/casos-de-ensino\/","title":{"rendered":"Teaching Cases"},"content":{"rendered":"<div class=\"semead-shortcode semead-shortcode--coordenacao\">\n\t\t\t\t\t\t\t<div class=\"semead-people\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-person\">\n\t\t\t\t\t\t\t<div class=\"semead-person__media\">\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\tclass=\"semead-person__image rounded-circle\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/03\/Gustavo-Behling.png?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\talt=\"Fl\u00e1via D&#039;Albergaria Freitas, PhD\"\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"semead-person__content\">\n\t\t\t\t\t\t\t\t<h4 class=\"\">Coordinator:<\/h4>\n\t\t\t\t\t\t\t\t<h3 class=\"semead-person__title\">Fl\u00e1via D&#039;Albergaria Freitas, PhD<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-person__institution\">(Centro Universit\u00e1rio Celso Lisboa \/ Faculdades H\u00e9lio Alonso)<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-person\">\n\t\t\t\t\t\t\t<div class=\"semead-person__media\">\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\tclass=\"semead-person__image rounded-circle\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Julia-Monteiro.jpeg?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\talt=\"Gustavo Behling, PhD\"\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"semead-person__content\">\n\t\t\t\t\t\t\t\t<h4 class=\"\">Coordinator:<\/h4>\n\t\t\t\t\t\t\t\t<h3 class=\"semead-person__title\">Gustavo Behling, PhD<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-person__institution\">(Universidade do Vale do Itaja\u00ed - UNIVALI)<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Teaching case that portrays or simulates a real situation experienced within the scope of management topics&nbsp;(marketing, innovation,&nbsp;strategy,&nbsp;information systems, human resources, etc.). The case must address one or more significant management topics. It should represent the reality lived by organizations and convey the problem situation in detail.&nbsp;The case may be used in the classroom to illustrate a previously studied theory or serve as motivation for the introduction of new knowledge.&nbsp;The case should encourage practitioners to reflect on current management topics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check the submission guidelines <a href=\"https:\/\/semead.com.br\/29\/en\/submission-rules\/\">here<\/a>.<\/p>\n\n\n<div class=\"semead-shortcode semead-shortcode--temas\">\n\t\t\t\t\t\t\t<h4 class=\"semead-shortcode__heading\"><strong>Temas e L\u00edderes:<\/strong><\/h4>\n\t\t\t\n\t\t\t<div class=\"accordion\" id=\"semead-accordion-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item semead-topic\">\n\t\t\t\t\t\t<h2 class=\"accordion-header\" id=\"semead-accordion-1-heading-1\">\n\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"accordion-button collapsed\"\n\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\tdata-bs-toggle=\"collapse\"\n\t\t\t\t\t\t\t\tdata-bs-target=\"#semead-accordion-1-collapse-1\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-controls=\"semead-accordion-1-collapse-1\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t1. Business\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tid=\"semead-accordion-1-collapse-1\"\n\t\t\t\t\t\t\tclass=\"accordion-collapse collapse\"\n\t\t\t\t\t\t\taria-labelledby=\"semead-accordion-1-heading-1\"\n\t\t\t\t\t\t\tdata-bs-parent=\"#semead-accordion-1\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"accordion-body\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-topic__description\"><p>Entrepreneurship and Innovation, Public Administration, Sustainability and Society<\/p>\n<p>This theme welcomes the submission of teaching cases that address strategic challenges faced by individuals or organizations, both in the private and public sectors, in the fields of organizational strategy, entrepreneurship, innovation, and sustainability.<\/p>\n<p>Cases that promote critical reflection and support decision-making in the face of complex and contextualized dilemmas, anchored in real or plausible situations, are encouraged. The cases may address topics such as: the creation and consolidation of new ventures; implementation of innovative business models; digital transformation processes; formulation and evaluation of public policies; management of essential services; socio-environmental responsibility; inclusion and equity; organizational governance; and strategies for sustainable development.<\/p>\n<p>The proposal is to foster integrated approaches that articulate business, public, and social perspectives, promoting a systemic, ethical, and sustainable view of organizational performance. Contributions that stimulate critical thinking, interdisciplinarity, and commitment to contemporary strategic business challenges are valued.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leaders row row-cols-1 row-cols-md-2 row-cols-lg-3 g-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/bruno-fernandes.jpg?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Leader: Ana Paula Pereira dos Passos, PhD (UNIVALI)\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Leader: Ana Paula Pereira dos Passos, PhD (UNIVALI)<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Eduardo-Russo.jpeg?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Co-leader: Bruno Fernandes, PhD (UFRJ)\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Co-leader: Bruno Fernandes, PhD (UFRJ)<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teaching case that portrays or simulates a real situation experienced within the scope of management topics&nbsp;(marketing, innovation,&nbsp;strategy,&nbsp;information systems, human resources, etc.). The case must address one or more significant management topics. It should represent the reality lived by organizations and convey the problem situation in detail.&nbsp;The case may be used in the classroom to illustrate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":21463,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"tpgb_global_settings":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-36002","page","type-page","status-publish","hentry"],"acf":{"coordenadores":[{"titulo":"Coordinator:","nome":"Fl\u00e1via D'Albergaria Freitas, PhD","instituicao":"(Centro Universit\u00e1rio Celso Lisboa \/ Faculdades H\u00e9lio Alonso)","imagem":34857},{"titulo":"Coordinator:","nome":"Gustavo Behling, PhD","instituicao":"(Universidade do Vale do Itaja\u00ed - UNIVALI)","imagem":36045}],"audio_da_coordenacao":"","temas":[{"tema_nome":"Business","tema_descricao":"Entrepreneurship and Innovation, Public Administration, Sustainability and Society\r\n\r\nThis theme welcomes the submission of teaching cases that address strategic challenges faced by individuals or organizations, both in the private and public sectors, in the fields of organizational strategy, entrepreneurship, innovation, and sustainability.\r\n\r\nCases that promote critical reflection and support decision-making in the face of complex and contextualized dilemmas, anchored in real or plausible situations, are encouraged. The cases may address topics such as: the creation and consolidation of new ventures; implementation of innovative business models; digital transformation processes; formulation and evaluation of public policies; management of essential services; socio-environmental responsibility; inclusion and equity; organizational governance; and strategies for sustainable development.\r\n\r\nThe proposal is to foster integrated approaches that articulate business, public, and social perspectives, promoting a systemic, ethical, and sustainable view of organizational performance. Contributions that stimulate critical thinking, interdisciplinarity, and commitment to contemporary strategic business challenges are valued.","audio":"","lideres":[{"lider_nome":"Leader: Ana Paula Pereira dos Passos, PhD (UNIVALI)","lider_foto":36005},{"lider_nome":"Co-leader: Bruno Fernandes, PhD (UFRJ)","lider_foto":36046}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teaching Cases - XXIX SemeAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semead.com.br\/29\/en\/tracks\/casos-de-ensino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teaching Cases - XXIX SemeAd\" \/>\n<meta property=\"og:description\" content=\"Teaching case that portrays or simulates a real situation experienced within the scope of management topics&nbsp;(marketing, innovation,&nbsp;strategy,&nbsp;information systems, human resources, etc.). 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