{"id":21205,"date":"2021-07-01T09:33:44","date_gmt":"2021-07-01T12:33:44","guid":{"rendered":"https:\/\/semead.com.br\/29-novo\/?page_id=21205"},"modified":"2026-08-22T22:40:04","modified_gmt":"2026-08-23T01:40:04","slug":"tourism-and-hospitality-2","status":"publish","type":"page","link":"https:\/\/semead.com.br\/29\/es\/areas-2\/areas-cientificas\/tourism-and-hospitality-2\/","title":{"rendered":"Turismo y Hospitalidad"},"content":{"rendered":"<div class=\"semead-shortcode semead-shortcode--coordenacao\">\n\t\t\t\t\t\t\t<div class=\"semead-people\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-person\">\n\t\t\t\t\t\t\t<div class=\"semead-person__media\">\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\tclass=\"semead-person__image rounded-circle\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/03\/Profa.-Dra.-Elizabeth-Kyoko-Wada.jpg?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\talt=\"Profa. Dra. Elizabeth Kyoko Wada\"\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"semead-person__content\">\n\t\t\t\t\t\t\t\t<h4 class=\"\">Coordinadora:<\/h4>\n\t\t\t\t\t\t\t\t<h3 class=\"semead-person__title\">Profa. Dra. Elizabeth Kyoko Wada<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-person__institution\">UAM<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n<div class=\"semead-shortcode semead-shortcode--temas\">\n\t\t\t\t\t\t\t<h4 class=\"semead-shortcode__heading\"><strong>Temas e L\u00edderes:<\/strong><\/h4>\n\t\t\t\n\t\t\t<div class=\"accordion\" id=\"semead-accordion-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item semead-topic\">\n\t\t\t\t\t\t<h2 class=\"accordion-header\" id=\"semead-accordion-1-heading-1\">\n\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"accordion-button collapsed\"\n\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\tdata-bs-toggle=\"collapse\"\n\t\t\t\t\t\t\t\tdata-bs-target=\"#semead-accordion-1-collapse-1\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-controls=\"semead-accordion-1-collapse-1\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t1. Dimensiones y contextos del turismo y la hospitalidad\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tid=\"semead-accordion-1-collapse-1\"\n\t\t\t\t\t\t\tclass=\"accordion-collapse collapse\"\n\t\t\t\t\t\t\taria-labelledby=\"semead-accordion-1-heading-1\"\n\t\t\t\t\t\t\tdata-bs-parent=\"#semead-accordion-1\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"accordion-body\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-topic__description\"><p>Estudios en contextos tur\u00edsticos y no tur\u00edsticos, es decir, en el \u00e1mbito de los eventos, la familia, la gastronom\u00eda, la hoteler\u00eda\/hospitalidad, la inmigraci\u00f3n, la recreaci\u00f3n, la religi\u00f3n, el turismo, la urbanizaci\u00f3n y el patrimonio cultural. Este caudal de conocimiento se traduce en enfoques de la hospitalidad, la sociabilidad, la convivencia, la educaci\u00f3n y la producci\u00f3n cient\u00edfica y puede integrar m\u00e1s de uno de esos o nuevos enfoques. Desde este punto de vista, se abordan aspectos antropol\u00f3gicos, de comunicaci\u00f3n, culturales, hist\u00f3ricos, sociol\u00f3gicos y de educaci\u00f3n, junto a factores que estimulan y limitan los procesos y pr\u00e1cticas de turismo y hospitalidad en cualquier entorno, ya sea este urbano o rural.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leaders row row-cols-1 row-cols-md-2 row-cols-lg-3 g-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Valeria-Ferraz-Severini.jpg?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"L\u00edder: Valeria Ferraz Severini - UAM\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>L\u00edder: Valeria Ferraz Severini - UAM<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Mariana-Bueno-Andrade-Matos.jpg?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Co-L\u00edder: Mariana Bueno Andrade-Matos - EACH-USP\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Co-L\u00edder: Mariana Bueno Andrade-Matos - EACH-USP<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Isabel-Baptista.png?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Co-L\u00edder Internacional: Isabel Baptista - Universidade Cat\u00f3lica do Porto\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Co-L\u00edder Internacional: Isabel Baptista - Universidade Cat\u00f3lica do Porto<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item semead-topic\">\n\t\t\t\t\t\t<h2 class=\"accordion-header\" id=\"semead-accordion-1-heading-2\">\n\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"accordion-button collapsed\"\n\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\tdata-bs-toggle=\"collapse\"\n\t\t\t\t\t\t\t\tdata-bs-target=\"#semead-accordion-1-collapse-2\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-controls=\"semead-accordion-1-collapse-2\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t2. Planificaci\u00f3n y gesti\u00f3n en turismo\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tid=\"semead-accordion-1-collapse-2\"\n\t\t\t\t\t\t\tclass=\"accordion-collapse collapse\"\n\t\t\t\t\t\t\taria-labelledby=\"semead-accordion-1-heading-2\"\n\t\t\t\t\t\t\tdata-bs-parent=\"#semead-accordion-1\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"accordion-body\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-topic__description\"><p>Estudios sobre el turismo, con impactos y transformaciones en los lugares y comunidades donde se da la actividad tur\u00edstica. Ese conjunto de conocimientos es analizado desde aspectos culturales, ambientales, socioespaciales y econ\u00f3micos, a la luz de aspectos potenciales y de limitaciones para el aprovechamiento tur\u00edstico.<br \/>\nAsuntos: gesti\u00f3n de destinos tur\u00edsticos; gesti\u00f3n de empresas tur\u00edsticas; productos tur\u00edsticos; servicios tur\u00edsticos; organizaciones tur\u00edsticas.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leaders row row-cols-1 row-cols-md-2 row-cols-lg-3 g-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Mariana-Coelho.png?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"L\u00edder: Mariana Coelho - UFPR\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>L\u00edder: Mariana Coelho - UFPR<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Giovana-Bueno.jpg?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Co-L\u00edder: Giovana Bueno - EACH-USP\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Co-L\u00edder: Giovana Bueno - EACH-USP<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Eduardo-Parra-Lopez.png?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Co-L\u00edder Internacional: Eduardo Parra-L\u00f3pez\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Co-L\u00edder Internacional: Eduardo Parra-L\u00f3pez<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item semead-topic\">\n\t\t\t\t\t\t<h2 class=\"accordion-header\" id=\"semead-accordion-1-heading-3\">\n\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"accordion-button collapsed\"\n\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\tdata-bs-toggle=\"collapse\"\n\t\t\t\t\t\t\t\tdata-bs-target=\"#semead-accordion-1-collapse-3\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-controls=\"semead-accordion-1-collapse-3\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t3. Turismo y hospitalidad en la competitividad en servicios\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tid=\"semead-accordion-1-collapse-3\"\n\t\t\t\t\t\t\tclass=\"accordion-collapse collapse\"\n\t\t\t\t\t\t\taria-labelledby=\"semead-accordion-1-heading-3\"\n\t\t\t\t\t\t\tdata-bs-parent=\"#semead-accordion-1\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"accordion-body\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-topic__description\"><p>Estudios bajo la perspectiva de la gesti\u00f3n de los negocios en organizaciones tur\u00edsticas y no tur\u00edsticas, en especial aquellas enfocadas en los servicios generales y en los sectores de turismo, alojamiento, alimentaci\u00f3n, hospitalidad y eventos. Ese conjunto de conocimientos contribuye a mejorar y\/o ampliar la interacci\u00f3n entre el anfitri\u00f3n y el cliente, factor estrat\u00e9gico decisivo para que las organizaciones desarrollen una ventaja competitiva. Bajo esta perspectiva, se abordan aspectos metodol\u00f3gicos, de comunicaci\u00f3n, de calidad y de competencias, junto a factores que estimulan y limitan los procesos y pr\u00e1cticas del turismo y la hospitalidad en servicios y organizaciones, ya sean estos p\u00fablicos, privados y\/o del tercer sector.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leaders row row-cols-1 row-cols-md-2 row-cols-lg-3 g-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Roseane-Barcellos-Marques.png?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"L\u00edder: Roseane Barcellos Marques - UAM\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>L\u00edder: Roseane Barcellos Marques - UAM<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Luciano-Ferreira-da-Silva.png?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Co-L\u00edder: Luciano Ferreira da Silva - UNINOVE\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Co-L\u00edder: Luciano Ferreira da Silva - UNINOVE<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader card h-100 border-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"semead-leader__image rounded-circle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/semead.com.br\/29\/wp-content\/uploads\/sites\/21\/2026\/05\/Conrad-Lashley.png?resize=150%2C150&#038;ssl=1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Co-L\u00edder Internacional: Conrad Lashley - Editor Emeritus of Hospitality e Society\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"150\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"semead-leader__name\"><em>Co-L\u00edder Internacional: Conrad Lashley - Editor Emeritus of Hospitality e Society<\/em><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":35599,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"tpgb_global_settings":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-21205","page","type-page","status-publish","hentry"],"acf":{"coordenadores":[{"titulo":"Coordinadora:","nome":"Profa. Dra. Elizabeth Kyoko Wada","instituicao":"UAM","imagem":34932},{"titulo":"","nome":"","instituicao":"","imagem":34935}],"audio_da_coordenacao":20436,"temas":[{"tema_nome":"Dimensiones y contextos del turismo y la hospitalidad","tema_descricao":"Estudios en contextos tur\u00edsticos y no tur\u00edsticos, es decir, en el \u00e1mbito de los eventos, la familia, la gastronom\u00eda, la hoteler\u00eda\/hospitalidad, la inmigraci\u00f3n, la recreaci\u00f3n, la religi\u00f3n, el turismo, la urbanizaci\u00f3n y el patrimonio cultural. Este caudal de conocimiento se traduce en enfoques de la hospitalidad, la sociabilidad, la convivencia, la educaci\u00f3n y la producci\u00f3n cient\u00edfica y puede integrar m\u00e1s de uno de esos o nuevos enfoques. Desde este punto de vista, se abordan aspectos antropol\u00f3gicos, de comunicaci\u00f3n, culturales, hist\u00f3ricos, sociol\u00f3gicos y de educaci\u00f3n, junto a factores que estimulan y limitan los procesos y pr\u00e1cticas de turismo y hospitalidad en cualquier entorno, ya sea este urbano o rural.","audio":"","lideres":[{"lider_nome":"L\u00edder: Valeria Ferraz Severini - UAM","lider_foto":36924},{"lider_nome":"Co-L\u00edder: Mariana Bueno Andrade-Matos - EACH-USP","lider_foto":36923},{"lider_nome":"Co-L\u00edder Internacional: Isabel Baptista - Universidade Cat\u00f3lica do Porto","lider_foto":36922}]},{"tema_nome":"Planificaci\u00f3n y gesti\u00f3n en turismo","tema_descricao":"Estudios sobre el turismo, con impactos y transformaciones en los lugares y comunidades donde se da la actividad tur\u00edstica. Ese conjunto de conocimientos es analizado desde aspectos culturales, ambientales, socioespaciales y econ\u00f3micos, a la luz de aspectos potenciales y de limitaciones para el aprovechamiento tur\u00edstico.\r\nAsuntos: gesti\u00f3n de destinos tur\u00edsticos; gesti\u00f3n de empresas tur\u00edsticas; productos tur\u00edsticos; servicios tur\u00edsticos; organizaciones tur\u00edsticas.\r\n","audio":"","lideres":[{"lider_nome":"L\u00edder: Mariana Coelho - UFPR","lider_foto":36921},{"lider_nome":"Co-L\u00edder: Giovana Bueno - EACH-USP","lider_foto":36920},{"lider_nome":"Co-L\u00edder Internacional: Eduardo Parra-L\u00f3pez","lider_foto":36919}]},{"tema_nome":"Turismo y hospitalidad en la competitividad en servicios","tema_descricao":"Estudios bajo la perspectiva de la gesti\u00f3n de los negocios en organizaciones tur\u00edsticas y no tur\u00edsticas, en especial aquellas enfocadas en los servicios generales y en los sectores de turismo, alojamiento, alimentaci\u00f3n, hospitalidad y eventos. Ese conjunto de conocimientos contribuye a mejorar y\/o ampliar la interacci\u00f3n entre el anfitri\u00f3n y el cliente, factor estrat\u00e9gico decisivo para que las organizaciones desarrollen una ventaja competitiva. Bajo esta perspectiva, se abordan aspectos metodol\u00f3gicos, de comunicaci\u00f3n, de calidad y de competencias, junto a factores que estimulan y limitan los procesos y pr\u00e1cticas del turismo y la hospitalidad en servicios y organizaciones, ya sean estos p\u00fablicos, privados y\/o del tercer sector.","audio":"","lideres":[{"lider_nome":"L\u00edder: Roseane Barcellos Marques - UAM","lider_foto":36918},{"lider_nome":"Co-L\u00edder: Luciano Ferreira da Silva - UNINOVE","lider_foto":36917},{"lider_nome":"Co-L\u00edder Internacional: Conrad Lashley - Editor Emeritus of Hospitality e Society","lider_foto":36916}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo y Hospitalidad - XXIX SemeAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semead.com.br\/29\/es\/areas-2\/areas-cientificas\/tourism-and-hospitality-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo y Hospitalidad - 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