Applied Articles

Coordinator: Adilson Caldeira, PhD


Temas e Líderes:

Development and systematization of knowledge applied to management within the scope of public, health, and third sector organizations.

Innovative business models and solutions to innovation and information technology management problems.

Reports of experiences in analyzing, diagnosing, conceiving, and implementing strategies for the purpose of promoting competitiveness and development in organizations.

Models and practices that improve people management in organizations.

Models and tools applied to take advantage of opportunities and to solve financial and accounting problems in organizations.

Practices concerning Corporate Social Responsibility, processes applied to gain efficiency in the use of resources, controlling environmental impacts, and managing sustainability in organizations.

Reports of marketing actions in real situations faced in organizations, involving structural and strategic questions relating to consumer behavior, market segmentation, product positioning, price, distribution, and communication.

Operations management practices aimed at improving efficiency in services and production and logistics processes.