Coordinator: Adilson Caldeira, PhD
Temas e Líderes:
Development and systematization of knowledge applied to management within the scope of public, health, and third sector organizations.
Leader: Ricardo Luiz Pereira Bueno, PhD (UNIFESP)
Assistant Leader: Sibelly Resch, PhD (UFMS)
Innovative business models and solutions to innovation and information technology management problems.
Leader: Fábio Lotti Oliva, PhD (FEA-USP)
Assistant Leader: Adriana Fumi Chim Miki, PhD (UFCG)
Reports of experiences in analyzing, diagnosing, conceiving, and implementing strategies for the purpose of promoting competitiveness and development in organizations.
Leader: Eduardo Armando, PhD (Tecnológico de Monterrey – ITESM)
Assistant Leader: Marcio Shoiti Kuniyoshi, PhD (PUC-SP)
Models and practices that improve people management in organizations.
Leader: Patricia Martins Fagundes Cabral, PhD (UNISINOS)
Assistant Leader: Clarissa Socal Cervo, PhD (UFF)
Models and tools applied to take advantage of opportunities and to solve financial and accounting problems in organizations.
Leader: Ana Lucia Fontes de Souza Vasconcelos, PhD (UFPE)
Assistant Leader: Liliane Cristina Segura, PhD (MACKENZIE)
Practices concerning Corporate Social Responsibility, processes applied to gain efficiency in the use of resources, controlling environmental impacts, and managing sustainability in organizations.
Leader: Fábio Ytoshi Shibao, PhD (UNIB)
Assistant Leader: Mauricio Lamano Ferreira, PhD (UNASP - Centro Universitário Adventista de São Paulo)
Reports of marketing actions in real situations faced in organizations, involving structural and strategic questions relating to consumer behavior, market segmentation, product positioning, price, distribution, and communication.
Leader: Vivian Iara Strehlau, PhD (ESPM)
Assistant Leader: Flavio Santino Bizarrias, PhD (UNINOVE)
Operations management practices aimed at improving efficiency in services and production and logistics processes.
Leader: Leandro José Morilhas, PhD (FECAP)
Assistant Leader: Gleriani Torres Carbone Ferreira, PhD (FIA)