Artigos Aplicados

Coordinator: Adilson Caldeira,PhD

MACKENZIE

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Temas e Líderes:

Development and systematization of knowledge applied to management within the scope of public, health and third sector organizations.

Innovative business models and solutions for innovation management and information technology problems.

Experience reports in analysis, diagnosis, design and implementation of strategies with the purpose of promoting competitiveness and development in organizations

Models and practices that improve people management in organizations.

Models and instruments applied to take advantage of opportunities and solve financial and accounting problems in organizations.

Practices concerning Corporate Social Responsibility, processes applied to efficiency gains in the use of resources, control of environmental impacts and sustainability management in organizations.

Reports of Marketing actions in real situations faced in organizations, involving structural and strategic issues related to consumer behavior, market segmentation, product positioning, price, distribution and communication.

Operations management practices aimed at efficiency in services and production and logistics processes.

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