Applied Articles

Coordinator:

Adilson Caldeira, PhD

MACKENZIE

Temas e Líderes:

Development and systematization of knowledge applied to management in the context of public, healthcare, and third-sector organizations.

Leader: Ricardo Luiz Pereira Bueno, PhD (UNIFESP)

Co-Leader: Sibelly Resch, PhD (UFMS)

Innovative business models and solutions for innovation management and information technology problems.

Leader: Fábio Lotti Oliva, PhD (FEA-USP)

Co-Leader: Jefferson Luiz Bution, PhD (FIA)

International Co-Leader: Miguel Pina Cunha, PhD (NOVA School of Business and Economics, Lisbon)

Experience reports on analysis, diagnosis, design, and implementation of strategies aimed at promoting competitiveness and development in organizations.

Leader: Eduardo Armando, PhD (Tecnológico de Monterrey - ITESM)

Co-Leader: Marcio Shoiti Kuniyoshi, PhD (PUC-SP)

International Co-Leader: Evódio Laltenecker Retto de Queiroz, PhD (D'Amore-McKim School of Business at Northeastern University)

Models and practices that improve people management in organizations.

Leader: Patricia Martins Fagundes Cabral, PhD

Co-Leader: Clarissa Socal Cervo, PhD

International Co-Leader: Ana Maria Alfaiate Rocha, PhD

Models and instruments applied to seizing opportunities and solving financial and accounting problems in organizations.

Leader: Ana Lucia Fontes de Souza Vasconcelos, PhD (UFPE)

Co-Leader: Liliane Cristina Segura, PhD (Mackenzie)

International Co-Leader: Francisco Carreira, PhD (Instituto Politécnico de Setúbal, Portugal)

International Co-Leader: Rute Abreu, PhD (Instituto Politécnico da Guarda, Portugal)

International Co-Leader: José Angel Perez Lopez, PhD (Universidad de Sevilla, Spain)

International Co-Leader: Ana Clara Borrego, PhD (Instituto Politécnico de Portalegre, Portugal)

International Co-Leader: Pedro Pardal, PhD (Instituto Politécnico de Setúbal)

Corporate Social Responsibility practices, processes applied to efficiency gains in resource use, environmental impact control, and sustainability management in organizations.

Leader: Fábio Ytoshi Shibao, PhD (UNG)

Co-Leader: Cláudia Terezinha Kniess, PhD (UNIFESP)

International Co-Leader: Manuel Castelo Branco, PhD (Universidade do Porto, Portugal)

Marketing actions in real situations faced by organizations, involving structural and strategic issues related to consumer behavior, market segmentation, product positioning, price, distribution, and communication.