Brasília time (UTC−3). Workshops on 9 and 10 November take place online; from 11 to 13 November, in person at FEA-USP (Cidade Universitária, São Paulo). Rooms for the in-person workshops will be announced soon.
09 November 2026 – MondayOnline
Click on the artwork to enlargeDa limpeza visual ao valor público: uma matriz de leitura socioambiental de espaços públicos
An applied online workshop that proposes a simplified matrix for the socio-environmental reading of public spaces, based on empirical research on graffiti in São Paulo and Curitiba. The matrix combines symbolic legibility, situated recognition, perceived vitality and cultural accessibility, in dialogue with Target 11.7 of SDG 11 and the debate on public value. In groups, participants apply the matrix to visual cases and build a collaborative digital board.
Facilitators
- Luíza Chiarelli Barbosa França – Universidade Positivo
- Marcello Romani-Dias – Universidade Positivo
Click on the artwork to enlargeA Era da Superexposição e a Oratória para Executivos
A workshop on executive communication in a context of hyper-exposure, organized around two pillars: personal branding and public speaking. The first discusses how to build image and reputation consistently; the second develops stage presence, clarity of speech and verbal confidence for meetings, negotiations and presentations. The session combines theory, real examples and practical exercises.
Facilitators
- Vinícius Rosada Dônola – IBMEC/RJ
Short bios
Vinícius Rosada Dônola: Journalist and corporate communication specialist, master’s student in Management at IBMEC RJ. He was a special correspondent for Rede Globo for 15 years, RecordTV correspondent in New York and anchor at BandNews FM. Winner of the Vladimir Herzog and Tim Lopes awards, author of seven books and an IBGC-certified board member.
Click on the artwork to enlargeDesenvolvimento e Validação de Escalas de Mensuração na Era da IA: rigor psicométrico com apoio crítico de inteligência artificial
A workshop on the rigorous process of developing and validating measurement scales, with critical use of generative artificial intelligence at each stage. It covers construct definition, AI-assisted item generation, content validity, exploratory and confirmatory factor analysis, reliability and validity evidence. Participants leave with a replicable roadmap for their own projects.
Facilitators
- Dennys Eduardo Rossetto – SKEMA Business School
Short bios
Dennys Eduardo Rossetto: Associate Professor of Global Innovation and Entrepreneurship at SKEMA Business School (France) and visiting professor at Tecnológico de Monterrey/EGADE (Mexico). He directs SKEMA’s MSc in Innovation Management & Creativity and is the founder of Glin²Tech.org. He is the author of the frugal innovation capabilities scale (Technovation, 2023) and received the AOM 2026 Best Paper Designation.
10 November 2026 – TuesdayOnline
Click on the artwork to enlargeReimagining an Academia beyond the Global North: Exploring Alternative Ontologies, Epistemologies and Futures of Knowledge
A workshop in English, run as a collaborative lab, that discusses how ontologies, epistemologies and academic experiences beyond the dominant Global North model can help rethink the purposes and practices of academia. Participants build a shared concept map on the legitimation of knowledge, public value and academic sustainability. The session is the first step of an international network, with a PDW proposal for AOM 2027.
Facilitators
- Yvonne G. T. van Rossenberg – Radboud University
- Ana Carolina de Aguiar Rodrigues – FEA-USP
- Andy Wear – University of Melbourne
- Funmi Alakija – FEA-USP (Discussant)
Short bios
Yvonne G. T. van Rossenberg: Associate Professor of Human Resource Management at Radboud University (the Netherlands) and founder of the Sustainable Academia lab.
Ana Carolina de Aguiar Rodrigues: Associate Professor at FEA-USP and coordinator of ComTrab, researching work in contexts of informality, precarity and migration.
Andy Wear: Senior Lecturer at the Dilin Duwa Centre for Indigenous Business Leadership, University of Melbourne, researching decolonial approaches in business education.
Funmi Alakija: Visiting researcher at ComTrab/FEA-USP, researching migration and the integration of refugees into the Brazilian labor market.
Click on the artwork to enlargeEstratégias Práticas para Construção de Projetos Competitivos e Captação de Recursos Públicos para Pesquisa e Inovação
A hands-on workshop on how to prepare competitive proposals for research and innovation funding calls (FAPESP, CNPq, FINEP, EMBRAPII and state foundations). It covers evaluation criteria, recurring mistakes in rejected proposals, the elements of competitive projects and strategies to strengthen the researcher’s CV. At the end, participants analyze a call of their choice using practical tools.
Facilitators
- Rodolfo Ribeiro da Silva – UniFacens / CEPID Bridge
Short bios
Rodolfo Ribeiro da Silva: Director of Research, Entrepreneurship and Innovation at UniFacens and executive director of the IP Facens Research Institute. PhD in Management from FEA-USP, with a postdoc at FEI. He works with open innovation, deep techs, innovation ecosystems, technology transfer and fundraising for science, technology and innovation.
Click on the artwork to enlargeAnálise de classes latentes – iniciante
An introductory workshop on Latent Class Analysis (LCA) and Latent Profile Analysis (LPA), person-centered techniques that group individuals with similar response patterns and complement Structural Equation Modeling. It presents the conceptual foundations, the statistical criteria for choosing the number of classes or profiles, and a practical demonstration in statistical software.
Facilitators
- Ana Julia Büttner – ESPM
Short bios
Ana Julia Büttner: PhD and MSc in Management from ESPM, focusing on consumer behavior, sustainability, diversity and fashion. She was a visiting researcher at the University of Macerata (Italy) and Simon Fraser University (Canada). She is a collaborating professor in ESPM’s PPGCC and teaches in USP MBA programs.
Click on the artwork to enlargeModelos de Impacto das Escolas de Administração: uma proposta acessível de execução
A workshop offering a structured path for business schools to integrate experiential learning, institutional diagnosis and artificial intelligence into teaching practice, with a focus on impact and the SDGs. The dynamic follows Kolb’s Experiential Learning Cycle: collaborative diagnosis, assessment of institutional readiness, modeling of an impact proposal with Canvas and AI, and drafting of an implementation roadmap.
Facilitators
- Murilo Alvarenga Oliveira – UFF
- Sheila Serafim da Silva – FIA Business School and Mackenzie
- Guilherme Lopes dos Santos – UFF and UFMT
Short bios
Murilo Alvarenga Oliveira: PhD in Management from FEA-USP, Associate Professor at UFF (Volta Redonda) and CNPq research productivity fellow.
Sheila Serafim da Silva: PhD in Management (double degree from FEA-USP and Spanish universities), project leader at FIA Business School and professor at Universidade Presbiteriana Mackenzie.
Guilherme Lopes dos Santos: PhD candidate in Management at UFF, researching digital transformation and emerging technologies; staff member at UFMT.
Click on the artwork to enlargePRISMA 2020 Agêntico: Automação da Revisão Sistemática com n8n, Airtable e LLMs para Derivação de Questões de Pesquisa
A hands-on session to build an automated systematic literature review pipeline following PRISMA 2020, using n8n, Airtable and language models. The workflow automates database searches, full-text retrieval, deduplication and screening guided by PICOC/CIMO criteria, with traceable decisions. The session ends with the generation of the PRISMA diagram and the derivation of new research questions from the data.
Facilitators
- Leonardo Xavier Lopes – USP
Short bios
Leonardo Xavier Lopes: MSc in Management from FGV EAESP, mechanical engineer (UNIFEI) with a postgraduate degree in Big Data & Analytics (FIA). His research combines behavioral science, analytics and operations management. He has more than 20 years of executive experience as Head of Operations and Supply Chain Manager.
Click on the artwork to enlargeModelos e Aplicações de Aprendizado de Máquina
An introductory workshop on machine learning that presents, in a simple way, the basic types of models (supervised, unsupervised and reinforcement learning) and the stages of model development, from problem definition to evaluation. Applications are demonstrated in Python on Google Colab.
Facilitators
- Ricardo Teixeira Veiga – UFMG
- André Torres Urdan – Universidade Nove de Julho
Short bios
Ricardo Teixeira Veiga: Full Professor at CEPEAD/UFMG, PhD and MSc in Management from UFMG, specialist in Statistics and BSc in Computer Science.
André Torres Urdan: Professor in the Graduate Program in Management at Universidade Nove de Julho, PhD from FEA-USP and MSc from FGV-EAESP, editor-in-chief of Revista Brasileira de Marketing.
11 November 2026 – WednesdayIn person
Click on the artwork to enlargeFuture Trends in Innovation Management: Emerging Research Directions in the Digital Era
An interactive workshop in English on the main trends shaping the future of innovation management: open innovation, global R&D collaboration, innovation ecosystems, sustainable innovation and new organizational capabilities in digital transformation. After the presentation, participants discuss emerging research questions and publication opportunities in international journals.
Facilitators
- Dirk Meissner – National Research University – Higher School of Economics (Workshop leader)
- Gustavo Hermínio Salati Marcondes de Moraes – Unicamp (Moderator)
- Bruno Brandão Fischer – Unicamp (Moderator)
Short bios
Dirk Meissner: Distinguished Professor at the Higher School of Economics (Moscow), where he heads the Laboratory for Economics of Innovation. He has 20 years of experience in technology and innovation management and policy and is an associate editor of Technological Forecasting and Social Change and the Journal of Knowledge Management.
Gustavo Hermínio Salati Marcondes de Moraes: Associate Professor at the School of Applied Sciences, UNICAMP, CNPq research productivity fellow and researcher at the BRIDGE Center.
Bruno Brandão Fischer: Associate Professor at the School of Applied Sciences, UNICAMP, CNPq research productivity fellow and principal investigator at the BRIDGE Center.
Click on the artwork to enlargeJornada de publicação em top journals: dicas, percalços e caminhos
A workshop aimed mainly at master’s and doctoral students on the journey of publishing in high-impact international journals. It covers research planning, journal selection, review rounds and frequent reasons for rejection, with examples of the speaker’s successes and failures. The session is open to questions and discussion with participants.
Facilitators
- Antonio Pedro Cruz Costa Alves – ESPM
Short bios
Antonio Pedro Cruz Costa Alves: PhD and MSc in Management from ESPM and BA in Public Administration from EAESP-FGV. He researches branding, consumer-brand relationships and consumer behavior, and reviews for journals such as the Journal of Business Research. He was an executive at companies such as Newell Brands, Avon, Walmart and IBM and is a visiting professor at IPAM (Portugal).
Click on the artwork to enlargeGrupos de Afinidade na Área de Gestão: Experiências do COLID, da S&P e da MFCA para Construir uma Academia Mais Diversa e Inclusiva
Brazilian academia in Management and Accounting has advanced in the debate on Diversity, Equity and Inclusion, but still lacks spaces that welcome underrepresented groups. This workshop presents the experiences of affinity groups: COLID, a Brazilian collective that promotes equity in the accounting profession; MFCA, a U.S. association dedicated to Black, Hispanic and Indigenous faculty; and BOLD – Black Organization for Leadership & Development, at S&P. Building on them, participants draft an action plan to strengthen collectives in their institutions.
Facilitators
- Humberto Reis dos Santos Souza – IFRJ
- Iago França Lopes – UFRJ
- Susana Arcanjo – S&P Global
Short bios
Humberto Reis dos Santos Souza: PhD in Management from FEI, with a visiting period at the University of Texas at Austin. Professor at IFRJ (Resende campus) and member of MFCA.
Iago França Lopes: PhD in Accounting from UFPR, Assistant Professor at UFRJ and co-founder of COLID; he coordinates the Diversity Committee of CRC-PR.
Click on the artwork to enlargeC.A.D.A. Research Lab: da busca ao mapa do corpus — gestão da pesquisa científica com IA e dados
A hands-on workshop presenting a reproducible workflow to organize and monitor a research bibliographic corpus, combining the C.A.D.A. Method (Capture, Assign, Define deadline and Accompany) with artificial intelligence, reference management and data visualization tools such as Zotero, ClickUp, OpenAlex and Power BI. The first part discusses the method and the role of AI in research, with emphasis on evidence traceability and human oversight. In the second, participants apply the workflow to their own topics, structuring searches, organizing references and tracking progress. The session includes a demonstration of Meu Artigo, an open-source tool that supports scientific writing with AI.
Facilitators
- Rebson Mendes – PPGA UFRN
Click on the artwork to enlargeIntegrando gestão de ecossistemas e teoria de stakeholders em pesquisas capazes de endereçar grandes desafios
An interactive workshop on how to integrate ecosystem management and stakeholder theory in research addressing grand challenges such as climate change, inequality and digital transformation. After the guests’ provocations on tensions and complementarities between the two theories, participants discuss in groups how to integrate them into their research agendas.
Facilitators
- Matheus Graciani dos Santos – FEA-USP
- Ronaldo de Oliveira Santos Jhunior – FEA-USP
- Keysa Manuela Cunha de Mascena – UNIFOR
Short bios
Matheus Graciani dos Santos: PhD in Management from FEA-USP, community manager at Cepid-Bridge and professor of Entrepreneurial Management at FEA-USP, researching innovation ecosystems and digital platforms.
Ronaldo de Oliveira Santos Jhunior: PhD in Management from FEA-USP, professor of Contemporary Organizational Ethics at FEA-USP and associate editor of RBGN and REGE, researching stakeholder theory and ESG.
Keysa Manuela Cunha de Mascena: PhD in Management from FEA-USP, professor in UNIFOR’s Graduate Program in Management and leader of GPGSS, researching stakeholder management and socio-environmental impact.
12 November 2026 – ThursdayIn person
Click on the artwork to enlargeDa emenda ao resultado: como transformar orçamento em entrega pública
A workshop on mandatory parliamentary budget amendments, treated as a public decision cycle rather than merely a budget rule. It discusses the current landscape of amendments, the controversies of the federal debate (including the so-called “PIX Amendments”), the challenges faced by states and municipalities and execution by civil society organizations. In 90 minutes, it offers a roadmap from proposal to execution, monitoring and delivery.
Facilitators
- Danilo Rebouças dos Reis – UnB
Click on the artwork to enlargeSustentabilidade Organizacional e ESG em PMEs: um método em seis passos para transformar propósito em ação
An active-learning workshop presenting a six-step method to implement ESG practices in small and medium-sized enterprises: organizational purpose, diagnosis, prioritization, structuring, implementation and monitoring. The method takes a systemic view of organizational sustainability, integrating purpose, governance, stakeholders, healthy organizations and innovation.
Facilitators
- Melissa Ribeiro do Amaral – UFSC – PPGEGC – CoMovI Research Group
- Édis Mafra Lapolli – UFSC – PPGEGC – CoMovI Research Group
- Fernanda Dornelles Martins – UFSC – PPGEGC – CoMovI Research Group
Short bios
Melissa Ribeiro do Amaral: PhD and MSc in Knowledge Engineering and Management from UFSC and postdoctoral researcher at PPGEGC/UFSC. Author of the book “ESG para PMEs”; her dissertation received an Honorable Mention at the 2026 ANEGEPE Dissertation Award.
Édis Mafra Lapolli: PhD in Production Engineering from UFSC, professor at PPGEGC/UFSC and leader of the Innovation in Science and Technology Research Group (UFSC/CNPq).
Fernanda Dornelles Martins: PhD candidate at PPGEGC/UFSC, MSc in Planning and Control and founder of Consultoria Estratagema.
Click on the artwork to enlargeAgentes de IA na pesquisa acadêmica
An in-person, hands-on workshop for researchers who have never programmed and want to use AI agents in their own research. It distinguishes chatbots from agents and organizes their use into three levels of delegation. Starting from their own topic, each participant creates a context file, runs a search in an academic database connected to the agent and screens the articles with defined criteria, always with human verification.
Facilitators
- Carla Bonato Marcolin – USP
- Luisa Veras de Sandes Guimarães – UNIFESP
- Marcelo Henrique de Araujo – USP
Short bios
Carla Bonato Marcolin: Professor in the Department of Accounting and Actuarial Science at FEA-USP and coordinator of the Applied Artificial Intelligence Laboratory (LiA).
Luisa Veras de Sandes Guimarães: Professor in the Department of Management at UNIFESP and editorial coordinator of the Journal of Small Business and Enterprise Development.
Marcelo Henrique de Araujo: Professor of Technology and Information Systems at FEA-USP, researching digital inclusion, AI, analytics and digital government.
Click on the artwork to enlargeAnálise Qualitativa Comparativa
An introductory workshop on Qualitative Comparative Analysis (QCA) and its application in management research. It shows how the technique makes it possible to examine cases that achieve a specific outcome and identify the different causal paths that lead to it, such as superior performance or more sustainable organizational behavior.
Facilitators
- Tobias Coutinho Parente – FEA-USP
Short bios
Tobias Coutinho Parente: MSc and PhD in Management from FEA-USP, with a period as a visiting researcher at Northeastern University. Professor in the Department of Management at FEA-USP, working on corporate governance, family firms, strategy and decision-making.
Click on the artwork to enlargeEm busca das vozes e epistemologias do sul global nas pesquisas em inovação e empreendedorismo
A participatory and reflective workshop on the presence of Global South voices and epistemologies in innovation and entrepreneurship research. Prompted by the guests, participants question their research agendas, identify silences and explore alternative epistemological paths. The format encourages exchange among researchers at different career stages and the collective construction of agendas.
Facilitators
- Stelvia Matos – Surrey Business School
- Graziella Maria Comini – FEA-USP
- Leonardo Augusto de Vasconcelos Gomes – FEA-USP
Short bios
Stelvia Matos: Professor of Sustainable Innovation and co-director of the Centre for Social Innovation Management at Surrey Business School, researching social, environmental and economic factors in innovation dynamics.
Graziella Maria Comini: Associate Professor at FEA-USP, coordinator of CEATS and of the Impact area of CEPID Bridge, researching impact ecosystems, social businesses and social innovation.
Leonardo Augusto de Vasconcelos Gomes: Full Professor at FEA-USP, vice-director of CEPID Bridge, coordinator of ANPAD’s ITE division and area editor of Technovation.
Click on the artwork to enlargeDa Pesquisa à Sociedade: Estratégias de Popularização da Ciência e Divulgação Científica para Ampliar o Impacto da Produção Acadêmica
A workshop on concepts, methods and tools for science popularization and science communication, based on the experience of PONTE (Platform of Opportunities for New Themes and Studies). Participants work with their own articles, dissertations or theses to create versions aimed at science communication, digital media and the press. It also discusses the use of AI to support science communication with rigor and ethical responsibility.
Facilitators
- Marco Antonio Portugal – Anuva Institute
Short bios
Marco Antonio Portugal: PhD in Management from Centro Universitário FEI, civil engineer and professional journalist. He works on public policy, sustainability, governance, urban mobility, innovation and public communication of science. He is director of Anuva and coordinator of Anuva Institute and PONTE.
Click on the artwork to enlargeGestão do Impacto da Pesquisa na Sociedade nos Níveis de Projeto e Institucional
An in-person workshop on managing the societal impact of research at two interdependent levels: the project and the institution. At the project level, it addresses intended changes, indicators and data collection; at the institutional level, governance, aggregation of results and accountability. The topic responds to the demands of CAPES, which now assesses societal impact in Area 27.
Facilitators
- Flávio Hourneaux Junior – USP
- Luisa Veras de Sandes Guimarães – UNIFESP
- Mônica Cavalcanti Sá de Abreu – UFC
- Renato Telles – USCS and UNIP
Short bios
Flávio Hourneaux Junior: Professor in the Department of Management at FEA-USP, former editor of RAUSP Management Journal and former president of the PRME Brazil Chapter.
Luisa Veras de Sandes Guimarães: Professor at UNIFESP and editorial coordinator of the Journal of Small Business and Enterprise Development.
Mônica Cavalcanti Sá de Abreu: Full Professor at UFC and leader of LECoS/UFC, researching climate strategy and the circular economy.
Renato Telles: Full Professor in the graduate programs of USCS and UNIP and associate editor of the Review of Business Management.
Click on the artwork to enlargeMap the System – Antes de Resolver, Compreender: pensamento sistêmico para problemas sociais complexos
A session presenting systems thinking as a way to understand complex social problems before proposing solutions, based on the international Map the System program of the Skoll Centre at the University of Oxford. It includes work by USP teams awarded in the 2026 edition, including the one that received an Honorable Mention at the Global Final in Oxford. It ends with a collective reflection exercise.
Facilitators
- Graziella Maria Comini – FEA-USP
- João Valsecchi Ribeiro de Souza – FEA-USP
Short bios
Graziella Maria Comini: Associate Professor in the Department of Management at FEA-USP, coordinator of CEATS and of the Impact area of CEPID Bridge, researching social businesses and social innovation.
João Valsecchi Ribeiro de Souza: Assistant Professor in the Department of Management at FEA-USP, PhD in Production Engineering from Poli-USP, researching sustainable business models and the circular economy.
Click on the artwork to enlargeGamificação Desplugada na Prática
A hands-on workshop for teachers and those interested in active learning on how to create unplugged educational games, without relying on apps or digital platforms. Following a step-by-step approach, participants turn learning content into a game experience, defining challenges, rules, dynamics and rewards.
Facilitators
- Ítalo Taumaturgo – UPE
Short bios
Ítalo Taumaturgo: PhD in Management from FEA-USP and Assistant Professor at the University of Pernambuco (UPE), where he coordinates the Logistics program. He is dedicated to pedagogical innovation, with interests in gamification, game-based learning and teaching cases.
Click on the artwork to enlargeNetnografia na Prática: Desafios e Caminhos do Método
A workshop on what characterizes netnographic research and how to apply the method in practice. It discusses protocols for entering online communities, levels of immersion, ethical dilemmas, organizing and cross-checking data and interpreting the languages of digital interactions. It also addresses the use of artificial intelligence to support analysis, without replacing the researcher’s interpretive role.
Facilitators
- Bruna Scoralick Queiroz – ESPM
Short bios
Bruna Scoralick Queiroz: PhD in Management from ESPM and MSc from PUC Minas. She researches marketing, focusing on disinformation, echo chambers, digital consumer behavior and qualitative methods, including netnographic studies of online communities.
13 November 2026 – FridayIn person
Click on the artwork to enlargeIntuição Estratégica: como potencializar a formação de gestores na era da IA?
An interactive, experiential workshop that discusses the scientific basis of intuition and its role in developing managers able to decide under uncertainty and data scarcity. It draws on the Future of Jobs Report 2025 on the rise of intuition-related skills. It includes dialogued presentation, practical cases, a self-awareness activity and group dynamics with 4 to 5 people.
Facilitators
- Suzi Dias – FEI
- Edson Sadao Iizuka – FEI
Short bios
Suzi Dias: Professor, researcher and consultant in Strategy and Intuition; she leads a study group on intuition in strategic processes at FEI. PhD from FEI, co-supervised by Prof. Marta Sinclair (Griffith University). She pioneered a course on strategic intuition in Brazil and has more than a decade of business experience.
Edson Sadao Iizuka: MSc and PhD in Public Administration and Government from FGV-EAESP. Professor, researcher and permanent member of the Graduate Program in Management at Centro Universitário FEI since 2013. He chaired ANGRAD (2023-2025), was part of the team that drafted the National Curriculum Guidelines for Management programs and is a member of the Brazilian Academy of Management Science.
Click on the artwork to enlargeAvaliação por Rubricas: transformando o “faltou alguma coisa” em feedback significativo
A workshop on rubrics as a tool to make assessment criteria explicit, describe performance levels and guide feedback in higher education. It combines dialogued presentation, analysis of real examples and a hands-on activity in which each participant builds a rubric for an activity in their own course, leaving with a usable prototype.
Facilitators
- Claudia Cristiane dos Santos Silva – ESPM
- Ivan Akio Itocazo Soida – ESPM
Short bios
Claudia Cristiane dos Santos Silva: PhD and MSc in Management from ESPM, member of ESPM’s Center for Pedagogical Innovation (NIP), researching internationalization and innovation in higher education.
Ivan Akio Itocazo Soida: PhD in Management from ESPM and MSc in Economics from Insper; undergraduate professor at ESPM-SP and collaborator at NIP/ESPM.
Click on the artwork to enlargeComo gerar impacto com sua pesquisa para além da citação
How can your research reach those who can use it? This workshop presents strategies to broaden the circulation and impact of academic knowledge beyond the university. Combining presentation, examples and hands-on activities, participants will learn to identify strategic audiences, choose communication channels, use social media and build partnerships.
Facilitators
- Erika Lisboa – FGV
Click on the artwork to enlargeGestão de Programas de Inclusão e Acompanhamento Psicopedagógico de estudantes neurodivergentes no Ensino Superior
A hands-on workshop, based on ESPM’s PIPA and PAPO programs, on the challenges faced by neurodivergent students in higher education and institutional solutions for inclusion and psycho-pedagogical support. Based on three cases (ADHD, ASD and dyslexia), participants discuss in groups pedagogical, institutional, social and emotional barriers and share proposals applicable in their institutions.
Facilitators
- Fabiana Gonçalves dos Santos Malandrino – ESPM
- Celso Alves Cruz – ESPM
Short bios
Fabiana Gonçalves dos Santos Malandrino: PhD candidate in ESPM’s Graduate Program in Management, MA in Education (Educational Psychology) from PUC-SP and psycho-pedagogical coordinator of ESPM’s PIPA program.
Celso Alves Cruz: PhD in Arts from ECA-USP, psychotherapist and professor at ESPM since 2001; responsible in São Paulo for PAPO, ESPM’s psychological support program.
Click on the artwork to enlargeProdução de Casos para Ensino mediada por Inteligência Artificial
A theoretical and practical workshop on critically integrating artificial intelligence into the production of teaching cases, based on a faculty development experience at Universitat Politècnica de València. It is organized in three movements: AI as support for writing the case, AI as support for critical analysis and AI as a mediator of learning in preparing teaching notes.
Facilitators
- Anielson Barbosa da Silva – UFPB
Short bios
Anielson Barbosa da Silva: Full Professor in the Department of Management at UFPB, with a postdoc in Psychology from the University of Valencia. He coordinates the Center for Studies in Learning and Knowledge (NAC) and is Pro-Rector for Planning and Development at UFPB. He was Director of Graduate Education at ANPAD.
