Keynote Speakers

La sesión de Keynote Speakers es una actividad del SemeAd que reúne un conjunto de conferencias de prestigiosos investigadores nacionales e internacionales. Confira la programación de Keynote Speakers confirmados para el XXIV SemeAd!

Data: 10/11/2021 (quarta-feira)
Horário: 13:00 às 14:30

Su investigación se centra en el análisis de la interacción de las personas con las nuevas tecnologías, estudiando tanto las particularidades de la tecnología (por ejemplo, la usabilidad) como las percepciones, las intenciones de comportamiento y los comportamientos reales de los consumidores (adopción, recomendación, eWOM, satisfacción, fidelización, etc.). Esta investigación se desarrolla en diversos contextos, como la adopción de servicios a través de Internet y, más recientemente, en el contexto de la inteligencia artificial, los robots de servicio, la realidad virtual, la realidad aumentada y otras tecnologías de la Industria 4.0.

Assista:

https://semead-br.zoom.us/j/83214384530?pwd=SlY1UUczUGNQRWc4dG5tOXA3WERJQT09

Biografia:
Carlos Flavián es catedrático de Marketing en la Universidad de Zaragoza (ESPAÑA) y director del grupo de investigación METODO. Es editor de la revista Spanish Journal of Marketing-ESIC, editor asociado de The Service Industries Journal y miembro del consejo editorial de varias revistas como Journal of Retailing and Consumer Services; Industrial Marketing Management, Journal of Business Research, etc. Ha coordinado números especiales como editor invitado de varias revistas internacionales de prestigio como International Journal of Contemporary Hospitality Management, Service Business y The Service Industries Journal.  Ha sido Conference chair en diferentes eventos organizados en Zaragoza, Hong Kong, Tokio, Seúl y fundador de AIRSI (Artificial Intelligence & Robotics in Service Interactions) celebrado en 2019; 2020 y 2021.
Data: 10/11/2021 (quarta-feira)
Horário: 13:00 às 14:30

La industria del turismo, uno de los principales en términos de contribución al PIB de la UE (10% de media, entre 4 y 25% dependiendo de cada uno de los 27 Estados miembros actuales -EM-) y empleo (22 millones de puestos de trabajo) en la Unión Europea (UE), se ha enfrentado a su mayor crisis socio-económica, después del comienzo, a principios de 2020, de la pandemia COVID-19 y ha sido el más afectado por ella, con perspectivas de recuperación muy difíciles en los próximos 1-2 años, mientras sigan las restricciones sanitarias y de movilidad.

Esta evidencia coyuntural e incluso con matices estructurales, ha impulsado a la UE a una profunda reflexión y cómo no reacción de sus organismos: Comisión (CE), Parlamento (PE) y el Consejo (CL) Europeos y de sus Estados Miembros (EM), para afrontar con inteligencia colectiva y sostenible, una estrategia de reactivación conjunta que palie el impacto tan negativo en el ecosistema turístico durante la crisis de la COVID-19. Las bases de esta propuesta serán parte de las cuestiones que se abordarán en el conversatorio sobre “Inteligencia colectiva y sostenible para el turismo”, que debe ser un esfuerzo conjunto para mejorar la gestión del turismo en los territorios de la EU, además de servir de propuesta ejemplarizante para otros destinos y así lograr la tan ansiada recuperación sostenible de la industria del turismo.

Assista:

https://semead-br.zoom.us/j/87533914022?pwd=d1k5d0JORVlPREJpeVE3K2R0NkowZz09

Biografia:
Eduardo Parra Lopez is an experienced Associate Professor with a demonstrated history of working in the higher education industry. Skilled in Web 2.0, Marketing Strategy, Tourism Management, Tourism, and Social Media. Strong operations professional with a Doctor focused in Business Studies and Tourism from Universidad de La Laguna.
Data: 11/11/2021 (quinta-feira)
Horário: 13:00 às 14:30

The history of the business school is a history of how the conventional carbon economy was built. There are around thirteen thousand business schools world-wide, and in the UK they teach about one in seven Higher Education students. Globally, the figure is more like one in five. In order to help produce a green, inclusive and democratic economy we need a new form of business education – the School for Organising. This talk explains what is wrong with how we teach business now and what we should do about it.

Assista:

https://semead-br.zoom.us/j/83631620169?pwd=ekt0d3FzaGdyZ1Rtd28yMVRoUTdVdz09

Biografia:
Martin Parker is Professor of Organization Studies and Lead for the Inclusive Economy Initiative at the University of Bristol. His recent books are Life After COVID19 (Bristol University Press 2020), Anarchism, Organization and Management (Routledge 2020) and Shut Down the Business School (Pluto 2018).
Data: 11/11/2021 (quinta-feira)
Horário: 13:00 às 14:30

A capacidade empreendedora tornou-se tão fundamental para os futuros profissionais que as universidades de todo o mundo estão trabalhando arduamente para criar e fornecer o contexto certo para que seus alunos se desenvolvam como empreendedores. Apesar de uma quantidade crescente de pesquisas sobre educação empreendedora, a abordagem tradicional que prevalece é focada no impacto dos programas acadêmicos na criação de novos empreendimentos. Sem embargo, um curso ou matéria está imerso em um contexto universitário que pode fortalecer ou debilitar a aprendizagem gerada. O objetivo dessa conferência é discutir sobre a visão da universidade como um ecossistema de empreendedorismo.

Assista:

https://semead-br.zoom.us/j/83631620169?pwd=ekt0d3FzaGdyZ1Rtd28yMVRoUTdVdz09v

Biografia:
As a specialist in entrepreneurial education, Rafaela Diegoli Bueckmann has had the fortune to train entrepreneurship professors in various countries, more recently in Mexico, Nicaragua, Brazil, and Ecuador. This leader development greatly motivates her because, by empowering others, she can achieve an exponential impact. For this reason, she enjoys being part of the success stories of her students and collaborators. In addition to firmly believing in entrepreneurship by design; that is, the creation and development of entrepreneurial ecosystems that impact locally, with the main role played by universities, the doctor in Business and Management of Entrepreneurial Activity from the Universidad de Cantabria considers that the evaluation of the effect of education programs is one of the greatest challenges to her profession.
Data: 12/11/2021 (sexta-feira)
Horário: 13:00 às 14:30

Disruptions are the norm, no longer the exception in organizations. Global pandemic triggered exceptional challenges. Workplace is changing deeply and worldwide with still unpredictable effects.

Presentation is based on the Human Centered Management Model. How HCM supports organizations in all sectors, industries and nations to advance successful transformation, optimizing wellbeing of people in the workplace as fundamental conditions to secure high productivity and organization sustainability, maximizing benefits and minimizing costs of disruptions. Presentation focuses on the 5 Pillars underlying the structure and strategies of organizations deploying HCM. 1) Human Capital. 2) Disruption identification and resilience building. 3) Talent Management. 4) Agility building and acting. 5) Setting quality standards anchored in systematic assessment of improvement of people’s wellbeing and organizational processes to fulfill its mission and vision.

Assista:

https://semead-br.zoom.us/j/83022901797?pwd=cEJuV2pIUmw5QUhUdXRqY2p5U1Q5QT09

Biografia:
Maria-Teresa Lepeley is founder and president of the think tank Global Institute for Quality Education, United States. Economist, educator, entrepreneur. Quality Management specialist. She was Director of Professional and Executive Programs at the University of Connecticut, United States and Universidad de Chile, School of Economics and Business, Department of Economics, and visiting professor in areas of expertise in universities in Latin America, Europe, UAE.
Data: 12/11/2021 (sexta-feira)
Horário: 13:00 às 14:30

Os profissionais de marketing se esforçam para criar marcas COOL, mas nem sempre a literatura tem oferecido um modelo que permita compreender as características das dessas marcas cool. As 10 características que uma marca deve ter para ser considerada cool mostram que a marca cool influência importantes variáveis de resultado, incluindo atitudes dos consumidores em relação à satisfação, ou as intenções de falar sobre e a disposição de pagar pela marca.
No início, a maioria das marcas são interessantes para um pequeno nicho, momento em que são percebidas como mais subcultural, rebelde, autêntico e original. Com o tempo, algumas marcas são adotadas pelas massas, momento em que elas são percebidas como mais populares e icônicos.

Assista:

https://semead-br.zoom.us/j/83214384530?pwd=SlY1UUczUGNQRWc4dG5tOXA3WERJQT09

Biografia:
Sandra Maria Correia Loureiro está no ranking de 2% dos melhores cientistas do mundo em Marketing e Esporte, Lazer & Turismo pela Stanford University, em conjunto com a editora Elsevier e SciTech Strategies. Seus interesses de pesquisa incluem marketing de relacionamento, questões de marketing de turismo e as implicações com Realidade Virtual, Realidade Aumentada e Inteligência Artificial.