Reports of experiences in analyzing, diagnosing, conceiving, and implementing strategies for the purpose of promoting competitiveness and development in organizations.
Leader: Eduardo Armando, PhD (Tecnológico de Monterrey – ITESM)
Practices concerning Corporate Social Responsibility, processes applied to gain efficiency in the use of resources, controlling environmental impacts, and managing sustainability in organizations.
Reports of marketing actions in real situations faced in organizations, involving structural and strategic questions relating to consumer behavior, market segmentation, product positioning, price, distribution, and communication.
Leader: Flavio Santino Bizarrias, PhD (UNINOVE)
Assistant Leader: Jussara da Silva Teixeira Cucato, PhD (UNINOVE)
International Co-Leader: Rodrigo Coimbra, PhD (Solbridge University – South Korea)