Applied Articles

Coordinator: Adilson Caldeira, PhD

MACKENZIE

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Temas e Líderes:

Development and systematization of knowledge applied to management within the scope of public, health, and third sector organizations.

Leader: Ricardo Luiz Pereira Bueno, PhD (UNIFESP)
Assistant Leader: Sibelly Resch, PhD (UFMS)

Innovative business models and solutions to innovation and information technology management problems.

Leader: Fábio Lotti Oliva, PhD (FEA-USP)

Reports of experiences in analyzing, diagnosing, conceiving, and implementing strategies for the purpose of promoting competitiveness and development in organizations.

Leader: Eduardo Armando, PhD (Tecnológico de Monterrey – ITESM)
Assistant Leader: Marcio Shoiti Kuniyoshi, PhD (PUC-SP)
International Co-Leader: Evódio Kaltenecker Retto de Queiroz, PhD (Tecnológico de Monterrey – ITESM, México)

Models and practices that improve people management in organizations.

Leader: Patricia Martins Fagundes Cabral, PhD (UNISINOS)
Assistant Leader: Clarissa Socal Cervo, PhD (UFF)
International Co-Leader: Ana Maria Alfaiate Rocha,PhD ( Universidade Católica de Angola)

Models and tools applied to take advantage of opportunities and to solve financial and accounting problems in organizations.

Leader: Ana Lucia Fontes de Souza Vasconcelos, PhD (UFPE)
Assistant Leader: Liliane Cristina Segura, PhD (MACKENZIE)
International Co-Leader: Francisco Carreira, PhD (Instituto Politécnico de Setúbal, Portugal)
International Co-Leader: Rute Abreu, PhD
International Co-Leader: José Angel Perez Lopez (Universidad de Sevilla)
Internacional Co-Leaders Pedro Pardal (Instituto Politécnico de Setúbal),
Internacional Co-Leaders Ana Clara Borrego(Instituto Politécnico de Portalegre, Portugal)

Practices concerning Corporate Social Responsibility, processes applied to gain efficiency in the use of resources, controlling environmental impacts, and managing sustainability in organizations.

Leader: Fábio Ytoshi Shibao, PhD (UNG)
Assistant Leader: Claudia Terezinha Kniess, PhD (UNIFESP)
International Co-Leader: Manuel Castelo Branco, PhD (Universidade do Porto, Portugal)

Reports of marketing actions in real situations faced in organizations, involving structural and strategic questions relating to consumer behavior, market segmentation, product positioning, price, distribution, and communication.

Leader: Flavio Santino Bizarrias, PhD (UNINOVE)
Assistant Leader: Jussara da Silva Teixeira Cucato, PhD (UNINOVE)
International Co-Leader: Rodrigo Coimbra, PhD (Solbridge University – South Korea)

Operations management practices aimed at improving efficiency in services and production and logistics processes.

Leader: Gleriani Torres Carbone Ferreira, PhD (FIA)
Assistant Leader: Ticiana Braga De Vincenzi, PhD (USP)
International Co-Leader: Federico Trigos, PhD (EGADE Business School Monterrey)